“ With credit card debt skyrocketing and an
unstable economy, we strongly feel the time has never been better to help consumers
get back to the basic idea of sensibly saving for the things they want in life.
And simply put, we think SmartyPig is the easiest way to get on track again. Please
enjoy the experience of simple, smart, savings. ”
— Mike Ferrari & Jon Gaskell, Co-Founders
All we wanted was a way to save money for a dream vacation — a dedicated savings
account that we could tap into right before we were leaving town. We had newly-formed
529 College Savings Plans for our children, with a little money from our paychecks
being automatically deducted every month. We got into the habit of putting something
aside and watching it grow. It was that easy, and pretty soon it was like the money
was never there to spend in the first place. And with the savings adding up so quickly
and painlessly, why not do the same for this big event coming up? Surely there was
a financial services company out there that specialized in helping people save up
for something specific? A vacation? An anniversary gift? A flat-screen TV? Holiday
gifts?
So we searched for something like a 529 Plan that would help an individual or family
sensibly save and avoid the trappings of credit card debt, but what we envisioned
did not exist. We wanted to share in the process with our other friends we were
set to travel with. We wanted to be rewarded by a travel company for agreeing to
spend our hard-earned dollars with them. And we wanted to earn a nice rate in the
process. We were oh for three in our quest. In fact, there was nothing even close.
So we set out to create a virtual Banking 2.0 system that would automatically help
people set goals, save for those goals over a set period of time, allow others to
help them reach their goals, and, in the end, when the goals were realized, reward
them with cash incentives from top retail and travel companies. From this came the
SmartyPig you are visiting right at this moment and our one-of-a-kind, patent-pending
technology... and, believe us, Saving Will Never be the Same.® You dream. You save.
We do the rest, and make it worth your while like you’ve never thought possible.
Simple. Smart. Savings.® SmartyPig.