Smartypig Blog

$100 Gift Card Giveaway on Twitter

Fri, 09 May 2008 05:00:00 GMT

SmartyPig will be giving away 3 $100 gift cards on Twitter. Don’t miss out on your chance to win and boost your savings for that summer getaway, new HDTV, fabulous wedding, or whatever you’re saving for.

Details:
1. Follow us on Twitter.
2. We’ll ask the $100 question on Thursday, May 15th.
3. First 3 people who reply with the correct answer will receive a $100 SmartyPig gift card.

Remember - if you don’t already have a SmartyPig account, it’s FREE to set one up. Winner must be in the US.

Good Luck!

A Smarter Choice for Stimulus Checks

Thu, 08 May 2008 05:00:00 GMT

While the federal government is hoping some 116 million American families waste no time spending their rebates from the Economic Stimulus Package, SmartyPig is an alternative for consumers who wish to do their part to boost the economy while also getting more for their money... and reinforcing the benefits of good financial habits through disciplined savings.

For consumers, this means that a $1,200 rebate check put toward a SmartyPig savings goal for just 90 days would result in an additional $12 or so in interest (at our current APY). Add that to a 5% cash incentive boost from a top retailer (retailers and boosts vary), as well as three minimum monthly deposits of $25 (a user must have a goal he or she is actively saving for), and Mr. John Q. Taxpayer suddenly has more than $1,350 instead of $1,200 to help stimulate the economy.

Now, if Mr. or Mrs. Taxpayer has two children and wants to create a goal for next holiday season, his or her $1,800 rebate check put toward a SmartyPig savings goal for 7 months would result in an additional $43 or so in interest. Add that to a 5% cash incentive boost from a top retailer, as well as seven minimum monthly deposits of $25, and Mr. or Mrs. Taxpayer suddenly has $2,119 instead of $1,800 to help stimulate the economy and NO credit card debt come January.

SmartyPig was created to make saving money a fun and educational experience for individuals and families alike. If we have to save the economy, as well, so be it.

What's In Your Wallet May Be Wiping You Out

Mon, 05 May 2008 05:00:00 GMT

We talk a lot about what people are saving for using SmartyPig. Almost all of the time these stories involve a very optimistic individual or family looking forward to a wedding or a vacation or a baby on the way. But there are other stories. They are no less optimistic, mind you. But they are tempered with some despair. They are about people who have been, or currently are, being held hostage by their credit cards, and are using SmartyPig as a way to get out from under.

To be honest, we have only heard from a few people who are using SmartyPig to actually help pay off high credit card bills. Mainly, we have heard from, and read about, people who are using SmartyPig to help reverse the mindset of “buy now, pay later.” Many are using SmartyPig as a way to save up for the next holiday season, while (OUCH!) still paying off last year’s shopping binge. In fact, December 2008 is our most popular month for scheduled redemptions in the next year - by 3 to 1.

Here’s why: According to the public policy firm, Demos, more than $2.2 trillion dollars was put on U.S. credit cards last year in purchases and cash advances. The companies handling those transactions charged $18.1 billion in late fees to their customers (R.K. Hammer). And that was before the current credit crunch. Currently, credit card default is up 30% - highest since 1992. However, as these big financial services companies have no intention of taking it on the chin, they have made the decision to raise their rates. The headline in ‘USA Today’ last week was “Credit Card Rates Hustle Higher”. According to the article, Washington Mutual told its customers that it was raising its rates by as much as 100%. Discover is raising its penalty rate to 31%. Bank of America has tripled its rates for some of its customers. Who is suffering? Often times it is folks who not only pay on time, but have had NO change in their credit history. “Hustle” indeed. In fact, the tactics are so brutal, federal regulators initiated steps last Friday to begin reining the hustlers in.

Coincidentally, MasterCard posted first-quarter earnings last week. The verdict? Profit more than doubled to $446.9 million. The stock is up nearly 30% this year. Why? Because in our economy’s weakened state, more and more Americans are turning to plastic in order to survive. It’s like McDonald’s offering apple slices and salads after spending years making its customers overweight. The card companies have profited by putting you in a deep hole and now they’re gong to profit even more while you are at the bottom, scraping like crazy to survive. Well, more and more we’re seeing people who aren’t going to be party to it.

So whether you want to teach your kids how to sensibly save so they don’t end up where we are, or you cannot bear to grab your mail each day because of your past spending habits catching up with you, we know we can help you out. Reversing the mindset is the beginning, and the idea of saving up before buying something makes more sense than ever. In our opinion that old saying “Christmas comes but once a year” shouldn’t include the stipulation that you’ll be paying for it the ensuing eleven months. And with SmartyPig, you won’t be.

Finovate Wrap-Up

Fri, 02 May 2008 05:00:00 GMT

At Finovate Startup in San Francisco this week, we at SmartyPig showcased our wares with dozens of the startups that are innovating at the intersection of finance and technology to an audience of hundreds of press, bloggers, analysts, VCs, industry leaders and banking executives. And although we didn’t come home with the hardware (Our hats off to Zopa!), we were able to connect with hundreds of folks who are seriously digging the first-ever banking application that is social.

Watch our co-founder and CEO Michael Ferrari give an overview of SmartyPig at Finovate to Banktastics.com here.