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    <title>Smartypig In The News</title>
    <description>Smartypig's In The News Entries</description>
    <link>http://www.smartypig.com/press/in-the-news</link>
    <lastBuildDate>Fri, 02 May 2008 05:00:00 GMT</lastBuildDate>
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      <title>SmartyPig Connects Your Piggy Bank To Your Social Network</title>
      <description>It&amp;rsquo;s already possible to save money with sites like Mint, but I think SmartyPig is the first to explicitly tie those savings to different goals. Even better, SmartyPig functions as a social network where, if you make those goals public, friends and family can provide moral and financial support. This is a great idea since there&amp;rsquo;s nothing like peer pressure to encourage responsibility.</description>
      <link>http://www.smartypig.com/press/in-the-news</link>
      <pubDate>Fri, 02 May 2008 05:00:00 GMT</pubDate>
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      <title>SmartyPig: Piggybank 2.0?</title>
      <description>Rafe Needleman of Webware (a CNET site), describes SmartyPig as a clever site that can help you sock away money for purchases you&amp;rsquo;re hoping to make some day.</description>
      <link>http://www.smartypig.com/press/in-the-news</link>
      <pubDate>Tue, 08 Apr 2008 05:00:00 GMT</pubDate>
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      <title>Online Savings Meets Social Network</title>
      <description>Paul Lin from CBS MarketWatch interviews SmartyPig co-founder Jon Gaskell in New York to learn more about the social side of saving.</description>
      <link>http://www.smartypig.com/press/in-the-news</link>
      <pubDate>Thu, 03 Apr 2008 05:00:00 GMT</pubDate>
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      <title>One Smart (Social) Savings Plan</title>
      <description>I think this is a really interesting and innovative way in which a savings plan can be set up, for yourself, or even your kids. Creating a system for disciplined and social savings is something that SmartyPig has done well, and I look forward to watching this company grow.</description>
      <link>http://www.smartypig.com/press/in-the-news</link>
      <pubDate>Tue, 01 Apr 2008 05:00:00 GMT</pubDate>
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      <title>The Latest Trend: SmartyPig!</title>
      <description>Looking for an easy way to save your money without giving yourself a headache? Smartypig.com is a new online savings company that&amp;rsquo;s offering a safe, easy solution! The site allows you to create &amp;ldquo;goals&amp;rdquo; and gives you the option to make your account public, so that your family and friends can see what you're saving up for and even contribute.</description>
      <link>http://www.smartypig.com/press/in-the-news</link>
      <pubDate>Fri, 28 Mar 2008 05:00:00 GMT</pubDate>
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      <title>Get Smarty!</title>
      <description>SmartyPig is one of those ideas that, once you fully understand it, makes you wonder why no one has done it before. That&amp;rsquo;s what Michael Ferrari thought three years ago, when the concept first occurred to him. He talked the idea through with friends, including Jon Gaskell, and most agreed. Gaskell wound up being a co-founder of SmartyPig. It seemed so obvious.</description>
      <link>http://www.smartypig.com/press/in-the-news</link>
      <pubDate>Thu, 27 Mar 2008 05:00:00 GMT</pubDate>
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      <title>The Buzz About SmartyPig</title>
      <description>I&amp;rsquo;ve been hearing a lot of buzz about SmartyPig, a new online savings account that makes banking less boring. Their interface is colorful, intuitive, and fun. Your money gets stored at West Bank, an FDIC insured bank. The best part is that you earn 4.30% (APY) interest. SmartyPig has some social networking aspects that differentiate them from traditional high-interest savings accounts.</description>
      <link>http://www.smartypig.com/press/in-the-news</link>
      <pubDate>Sun, 23 Mar 2008 05:00:00 GMT</pubDate>
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      <title>Best Of Web Award To SmartyPig</title>
      <description>How about this recipe? Take a basic FDIC-insured savings account, spice it up with automated electronic transfers and email communications, mix in gift/debit cards, wrap the whole thing up in a social network, and top it with a memorable name. What do you have? SmartyPig, the most innovative financial service we&amp;rsquo;ve seen since Prosper launched two years ago.</description>
      <link>http://www.smartypig.com/press/in-the-news</link>
      <pubDate>Tue, 04 Mar 2008 06:00:00 GMT</pubDate>
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      <title>Americans Start to Pay as They Go</title>
      <description>The freewheeling days of credit and risk may have run their course as a period of involuntary thrift unfolds in many households. With the number of jobs shrinking, housing prices falling and debt levels swelling, the same nation that pioneered the no-money-down mortgage suddenly confronts an unfamiliar imperative: more Americans must live within their means.</description>
      <link>http://www.smartypig.com/press/in-the-news</link>
      <pubDate>Tue, 12 Feb 2008 06:00:00 GMT</pubDate>
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      <title>Tips To Deal With That Holiday Debt</title>
      <description>As the credit-card bills start rolling in this month from the recent holiday season, many consumers are going to get that queasy feeling that they've overindulged. There are antidotes for &amp;ldquo;debt hangover,&amp;rdquo; experts say, but they require putting payment strategies in place - and sticking to them.</description>
      <link>http://www.smartypig.com/press/in-the-news</link>
      <pubDate>Mon, 07 Jan 2008 18:00:00 GMT</pubDate>
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      <title>Seven Radical Ways to Save Money</title>
      <description>It&amp;rsquo;s getting harder to blame savings shortfalls on your measly pay stub. In fact, how much you save has little to do with your income.</description>
      <link>http://www.smartypig.com/press/in-the-news</link>
      <pubDate>Thu, 01 Nov 2007 05:00:00 GMT</pubDate>
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