SmartyPig Launches New Company Blog

June 17, 2008

FOR IMMEDIATE RELEASE
Media Contact:

Wendy Artman
GroundFloor Media
301-762-1863
wartman@groundfloormedia.com

SMARTYPIG LAUNCHES NEW COMPANY BLOG


Developed on the Post Zinger blog platform, the new company blog strengthens SmartyPig’s commitment to open and transparent conversations with its customers about responsible savings, banking and innovation.

DES MOINES, Iowa, June 17, 2008 - SmartyPig®, http://www.smartypig.com, a new online savings solution combining social networking and sensible savings to help consumers reach savings goals faster with public accounts, competitive interest rates and cash boosts from retailers, today relaunched its SmartyPig blog to provide a conversational platform for its products, commentary about the banking industry and consumerism.

“The new blog showcases our commitment to putting SmartyPig on leading social platform technologies that help increase our outreach and connection with our impassioned users,” states Jon Gaskell, co-founder of SmartyPig. “Banking, savings and personal finance are light or easy subjects, but our goal is to be as informative, responsive and as inclusive as possible. We are looking at the blog as a great way to connect with what is of importance to our customers.”

The SmartyPig blog, http://blog.smartypig.com, is authored by Gaskell and Michael Ferrari, co-founder of SmartyPig. Subject topics of the blog include:

  • SmartyPig feature updates and notices
  • Personal finance
  • Banking
  • Credit
  • Consumerism
  • Contest announcements
  • Customer stories
  • Technology innovation
  • Social networks and communities

“We want our customers to be an integral part of our growth and development,” states Gaskell. “The more they can see and participate in discussions that we find relevant, the more understanding they have of who and what SmartyPig stands for. It’s important for us to have our customers see us as real people working hard to improve not only our company, but the way we look at being responsible consumers.”

The Post Zinger blog platform delivers an intuitive interface to post blogs, video, podcasts and easily manage the resulting conversations through comment moderation, custom RSS feeds, link tracking along with inherent content visibility factors to increase the distribution and syndication SmartyPig’s content.

“We really liked the idea of not having to hack together multiple technology platforms, one for blog posting and another for RSS management, and then sift through endless amounts of plug-ins to keep the blog current,” states Ferrari. “With Post Zinger, we have a single platform for content management, RSS management and content visibility - it’s a beautiful thing.”

About SmartyPig
Headquartered in Des Moines, Iowa, SmartyPig is a simple, smart and secure way to save for a specific goal. Using groundbreaking technology and the latest in security standards, SmartyPig helps users reach their savings goals faster by allowing them to invite family and friends to contribute to their accounts, gives additional incentive boosts from top retailers who sell exactly what users are saving for and offers a competitive interest rate. SmartyPig.com is a privately-owned company which launched in February 2008. For more information visit www.SmartyPig.com. SmartyPig is a registered trademark of SmartyPig. US patent pending. All rights reserved.

*Annual Percentage Yield (APY) is accurate as of June 17, 2008. Rates may change at any time without prior notice. Fees could reduce earnings on the account. Minimum opening balance is $25.

Visit:
SmartyPig website: http://www.SmartyPig.com
SmartyPig blog: http://blog.SmartyPig.com
Jon Gaskell
Co-Founder
801 Grand Avenue, Suite 290
Des Moines, IA 50309
Phone : 515-256-2086
Fax : 515-256-2091

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